Doha, Qatar, March 30th,2016: Lagoona Mall, Doha’s premium shopping and lifestyle destination, is all geared up to host the second edition of its prestigious bi-annual fashion event, the Lagoona Mall Fashion Week, that promises a lot more glamour and excitement to appeal to Qatar’s resident fashionistas.

For this season, an extended edition of the fashion week will be held for seven consecutive days with the participation of 14 brands showcasing their latest and trendiest collections for Spring/Summer 2016.

With daily live shows and performances starting from 7:00 p.m. to 9:00 p.m.; all the excitement will unfold at the north court lobby of Lagoona Mall. The show will be open to the public and fashion lovers in Qatar, who will be treated to an unforgettable fashion experience highlighting some of the world’s most renowned brands.

Running from April 2nd to April 8th, the week-long event includes scintillating presentations from leading brands including Liu Jo, Max & Co, on the 2nd of April, Blugirl Blumarine and Elisabetta Franchi on the 3rd, Karen Millen and Versace Collection on the 4th, Adolfo Dominiguez and Tadashi Shoji on the 5th, Furla and Pronovias on the 6th and Patricia Pepe and Simona Barbera Twin-Set on the 7th. The glamorous event comes to a close with the preview of collections from Gerard Darel and Fifty One East on April 8th.

More than 800 visitors attended the first edition of the Lagoona Mall Fashion Week, where eight brands exhibited their latest creations through live fashion shows.

This event is gaining recognition as a cornerstone activity in Doha’s annual fashion calendar, reaffirming Lagoona Mall’s commitment to providing its customers with access to the very best in global fashion, and strengthening Qatar’s rapidly evolving fashion retail industry.