Lagoona welcomes visitors to its first bouquet of exciting stores

Doha, 26 October, 2011: Lagoona, a Darwish Malls development and Qatar’s newest retail and lifestyle destination, announced the opening of its first bouquet of stores with a plethora of exciting brands ranging from luxury fashion to iconic accessories from Porsche Design, Cortefiel, Nara Camicie, Springfield, Clarks and Pari Gallery in addition to the Middle East’s largest multi-brand store and Lagoona’s anchor tenant, Fifty One East.

Spanning 128,000 square meters of space that breathes luxury, affluence and style, Lagoona is a retail experience beyond the ordinary taking the elements of life as its muse and paying homage to light, space, air and touch to create a sense of openness and wonder that is rare for shopping destinations.

Strategically located at the gateway to Lusail city, Lagoona will be home to over 160 imaginatively decked-out outlets that exude comfort and warmth in addition to 18 restaurants with international cuisines dotting a breathtaking 22,000 square meters European-style Piazza. Lagoona will also feature spacious parking lots surrounding the mall.


Eamon Kelly, General Manager of Lagoona said: “We’re extremely excited to see the launch of the initial phase of Lagoona which is still a work in progress but one where the retail experience is taking shape beautifully. Lagoona targets affluent customers looking for a place to call their own. Customers walking through Lagoona’s doors are a rare proposition: They’re truly well-heeled and well-informed about global trends. The first line-up of boutiques and outlets is now open with other bouquets of stores to follow at later stages in 2012.”
Porsche Design is one of the leading luxury brands in the high-end men’s accessories segment. It stands for products that combine functional, timeless and purist design with impressive technical innovations. Porsche Design products are sold worldwide exclusively in Porsche Design stores, shop-in-shops, top-quality department stores and luxury retail outlets.
Nara Camicie is a manufacturer of high-quality, fashionable Italian shirts for men and women. The success of such a concept encouraged the company to further expand with new sub-brands including Nara Maglie and Nara Idee. With an undisputed leading position in the market, Nara Camicie targets fashion-conscious individuals who appreciate the elegance such a garment brings to the overall outfit. The company also offers an “Accessori” line with knitwear and ties created to provide customers with a wide choice for matching items.

“Shirts will always be a must-have item for both men and women. Everybody feels that shirts are an essential part of their wardrobe. Nara shirts have a great range of models and for this reason are ideal for all tastes. Nara adds a trendy touch to all styles in every season”, said Mario Raffaele Pellegrino, owner of Passaggio Obbligato SPA, the firm which produces and distributes the brand.
Clarks is the number one footwear manufacturers in the UK selling over 40 million pairs of shoes a year in over 50 countries. Started in 1825 by brothers, Cyrus and James Clark, as a business making sheepskin rugs and slippers, it has expanded to become a global shoe brand, with operations in Europe, the United States and the Far East.
Maha Sarkis, Retail Operations Manager at Darwish Retail said: “We’re very happy to welcome one of the world’s top-selling shoes brand, Clarks to join a coveted retail parade at Lagoona.”
Cortefiel invites its loyal customer base to discover a fashion alternative offering quality and fabulous styles. Cortefiel offers the latest looks and comfort for people who see the world through today’s eyes. Today, Cortefiel is present in 21 countries with 364 own stores and franchises.
Ammar Al Tahan, Managing Director of Cortefiel said: “Our collection for ladies and men for the Winter and Fall at Lagoona combines urban and versatile comfortable fabrics, which are inspired influences from Milan, London, and New York, rich but chic collection to match his or her ideal look.”
Established in 1988 as Grupo Cortefiel’s most urban men’s fashion brand, Springfield is based on the philosophy of top fashion basics at unbeatable prices. The fabulous response to the launch of this brand led the firm to expand its basic range, introducing collections in keeping with the latest trends. The launch of the women’s collection in 2006 was a milestone event in the firm’s development, opening its first stores in Portugal and expanding in 47 countries, across 754 points of sale, including own stores and franchises.
Keith Flanagan, General Manager of Al Gurair Retail- Springfield said: “We are delighted to be a part of the outstanding Lagoona Mall development and to bring our newest concept Springfield store to Doha.

Paris Gallery was first established in Dubai in 1981. From a single shop, the company grew into a leading luxury retailer with more than 30 outlets scattered all over the gulf countries. Pari Gallery is synonymous to luxury, fashion and true Arabian hospitality and has recently inaugurated its newest branch at Lagoona.

Mr. Salman Abdul Rahim, General Manager of Pari Gallery Qatar said: “The new Pari Gallery at Lagoona Mall is poised to become the place to be seen for Qatar’s affluent society. Pari Gallery has redefined class with its stunningly lavish selection of watches, perfumes, eyewear’s, make-up, cosmetics, leather goods, accessories and fashion jewelry.”
The mall’s anchor tenant, Fifty One East, will be the biggest luxury multi-brand super store in the Middle East region covering about 13,000 square meters and delivering the finest to the elite of Qatar. Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient through some of the world’s most coveted brands in Jewelry and Timepieces, fashion and fine apparel, cosmetics and fragrances, and technology products.

Elie Akar, Project Manager of Fifty One East at Lagoona said: “The new Fifty One East at Lagoona, with its unique retail concepts will certainly introduce new trends to the region. At Lagoona, style and space come together in every facet with different intelligent designs. This is exactly what the new Fifty One East offers.”

Lagoona’s unique mix of new international and regional brand-names includes stores which are founding their first flagship outlets in Qatar such as Cortefiel, Blanco, Porsche Design, Adolfo Dominguez, Al Zain Jewellery, House of Mouawad, Kayra, Riva, Goelia, Spiegelburg, Moreschi, Fruits & Passion, Nara Camicie, i-Space, Bose, Bang & Olufsen, Point Zero, Carrefour Market, McDonald’s (LIM Fresh), Tamarind Indian Restaurant, Wagamama Restaurant, Outback Steakhouse, Marakech Restaurant, Saladbar Green is Better, A Zigo Zago -Italian Restaurant and Wrapt.

Additionally, Lagoona will showcase a variety of other multinational brands the likes of Clarks, Skin & Soul, Springfield, Table Arts, Boutique Veleno, Sugar & Spice, La Senza, Crono, Al-Muftah Jewellery, Yateem Optician, Al-Jaber Optician, QTel, Starlink, Adidas, Häagen-Dazs, Al Jaber Opticians, Ray-Ban, QNB, Jeff De Bruges, Mango, Mephisto, Reebok & Lotto multi-brand store, Pronovias, Bert’s Café, Sun Fashion, Amber Bin Salem, Al Jaber Watches, Il Cafe Di Roma, IBQ, Vendome Pharmacy, Al-Khozama Tobacco, Silkor, Al Qurashi, Hanayen, Occhiali Optics, Axiom Telecom, Al Majed Jewellery, Edible Arrangements, Plaza Hollandi, Chili’s and Caffé Vergnano.

A purveyor of rarified taste, Lagoona’s name will be synonymous with a timeless elegance that delineates a new philosophy in style and structure and which turn Lagoona into a truly sophisticated lifestyle experience.


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